Friday, March 25, 2016



Event featured representatives from local government, Merlin Entertainments, Visit Detroit and a second grade class from Grant Graham Elementary School

AUBURN HILLS, Mich., March 24, 2016–LEGOLAND® Discovery Center Michigan today celebrated its highly anticipated grand opening with a special ceremony featuring local dignitaries and students, and will open to the public for the first time on Friday, March 25. The attraction is the 8th LEGOLAND Discovery Center in North America, the 14th globally and the 100th Midway attraction for Merlin Entertainments.
LEGOLAND Discovery Center Michigan is a 32,000 square-foot indoor attraction featuring fun and exciting LEGO themed rides, including Kingdom Quest and Merlin’s Apprentice, a 4D Cinema that brings favorite LEGO characters to life, numerous themed build and play areas, and the highly anticipated MINILAND exhibit that displays beloved local Detroit landmarks made from LEGO bricks.
“It has been a long and exciting journey leading to our grand opening, and we are grateful for the support we’ve received from the metro Detroit community,” said Hayley Anderson, general manager for LEGOLAND Discovery Center Michigan. “We are excited to give local children the unique opportunity to be immersed in a whole new colorful world of creativity, learning and imagination at LEGOLAND Discovery Center Michigan.”
In addition to local government and community leaders, the grand opening celebration featured students from Grant Graham Elementary School, members of LEGOLAND Discovery Center Michigan’s Creative Crew and Bertie, the LEGOLAND Discovery Center mascot, who burst through a wall of LEGO brick to the delight of the audience. The program featured remarks by Anderson and the following:
·      Johnny Campbell, Merlin Entertainments Director of Midway New Openings North America
·      Steve Berlow, General Manager of Great Lakes Crossing Outlets—The Taubman Company
·      Bill Bohde, Detroit Metro Convention & Visitors Bureau
·      Matthew A. Gibb, Deputy County Executive, Oakland County
·      Kevin McDaniel, Mayor of Auburn Hills
Tickets are available online and must be purchased in advance. For more information about ticket sales, LEGOLAND Discovery Center Michigan events and activities, or for more information, please or on Facebook

About LEGOLAND® Discovery Center Michigan

LEGOLAND® Discovery Center Michigan is a 32,000-square-foot indoor attraction at Auburn Hills, Mich.-based Great Lakes Crossing Outlets. Families with young children can enjoy a world of creativity, color and building fun in the ultimate indoor LEGO playground. With features including global and local landmarks made from over 1 million LEGO bricks in the MINILAND attraction to fun and exciting LEGO themed rides including Kingdom Quest, and Merlin’s Apprentice. LEGOLAND Discovery Center Michigan will bring favorite LEGO characters to life in the 4D Cinema and themed build and play areas where kids can let their imaginations run wild by creating endless possibilities with thousands of LEGO bricks.

About Merlin Entertainments

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 105 attractions, 11 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 25,000 + employees. 

Merlin has twenty three attractions and one hotel in North America  - including two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park, water park, and LEGOLAND California theme park with water park, SEA LIFE aquarium and themed hotel; Madame Tussauds celebrity wax attractions in New York, Washington DC, Las Vegas; Hollywood; and San Francisco LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; Boston; Westchester, New York; Toronto, Canada; a Dungeon in San Francisco; and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Dallas/Fort Worth; the Mall of America in Minneapolis; Charlotte – Concord and Orlando, Florida - underlining the company’s position as the world’s biggest global aquarium operator. for more information.