Launch marks retailer’s first collaboration with Disney
SAN FRANCISCO--Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, in partnership with Le Creuset, is announcing its first collaboration with The Walt Disney Studios. The kitchenware retailer is debuting an exclusive Disney’s Beauty and the Beast Soup Pot by Le Creuset to coincide with the release of the live-action adaptation of the 1991 Disney classic. The limited edition blue-enameled cast iron soup pot is decorated with the signature Beauty and the Beast rose with an oversized gold knob bearing the inscription, “Be Our Guest.” Starting today the limited quantity of five hundred pots is available for purchase at williams-sonoma.com, lecreuset.com and Le Creuset Signature Stores. Williams Sonoma stores nationwide will also host events celebrating the film’s release in partnership with Le Creuset.
“Disney is an iconic brand that brings nostalgia and delight to people of all ages,” said Janet Hayes, President of Williams Sonoma. “In partnership with Le Creuset, Williams Sonoma is pleased to offer this special edition pot to those who loved the original film and the next generation who gets to experience this legendary story for the first time. We are also thrilled to welcome Disney fans into our stores for one-of-a-kind experiences.”
The collaboration is part of Williams Sonoma’s continued partnership with one of the first cookware brands the 60-year-old kitchenware retailer imported. Faye Gooding, CEO of Le Creuset America commented: “Beauty and the Beast is an all-time classic and we’re proud to support this live-action adaptation with our exclusive ‘Be Our Guest’ soup pot. At Le Creuset, we strive to inspire and empower people everywhere to make joy through cooking and how better to accomplish this than with this magical collaboration with Disney and our great partners at Williams Sonoma.”
On Saturday, March 4th, Williams Sonoma stores across the country will host the Beauty and the Beast Junior Chef Cooking Class with movie-inspired kid friendly recipes created in collaboration with Le Creuset. To find out more details contact your local Williams Sonoma store or visit: http://www.williams-sonoma.com/pages/store-events/store-events/junior-chef-classes.html
To learn more about this exclusive product, please visit: http://www.williams-sonoma.com/products/le-creuset-beauty-and-the-beast-soup-pot/
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams Sonoma is also part of an active community onFacebook, Instagram, Twitter, Pinterest, Google+ and YouTube.
ABOUT LE CREUSET
Since 1925, Le Creuset has focused on inspiring and empowering people everywhere to make joy through cooking. From the company's original enameled cast iron cookware to stoneware, stainless, accessories and more, Le Creuset offers products across a range of materials and categories that guarantees the right tool for the right job. Le Creuset celebrates the role it has played in the lives and kitchens of cooks around the world, and looks forward to continuing to make memories with generations to come. For more information, please visit www.lecreuset.com/about.
ABOUT DISNEY’S “BEAUTY AND THE BEAST”
The story and characters audiences know and love come to spectacular life in Disney’s live-action adaptation “Beauty and the Beast,” a stunning, cinematic event celebrating one of the most beloved tales ever told. “Beauty and the Beast” is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a Beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart of the true Prince within. The film stars: Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Kevin Kline as Maurice, Belle’s father; Josh Gad as LeFou, Gaston’s long-suffering aide-de-camp; Ewan McGregor as Lumière, the candelabra; Stanley Tucci as Maestro Cadenza, the harpsichord; Audra McDonald as Madame de Garderobe, the wardrobe; Gugu Mbatha-Raw as Plumette, the feather duster; Hattie Morahan as the enchantress; and Nathan Mack as Chip, the teacup; with Ian McKellen as Cogsworth, the mantel clock; and Emma Thompson as the teapot, Mrs. Potts.
Directed by Bill Condon based on the 1991 animated film, “Beauty and the Beast,” the screenplay is written by Stephen Chbosky and Evan Spiliotopoulos and produced by Mandeville Films’ David Hoberman, p.g.a. and Todd Lieberman, p.g.a. with Jeffrey Silver, Thomas Schumacher and Don Hahn serving as executive producers. Alan Menken, who won two Academy Awards® (Best Original Score and Best Song) for the animated film, provides the score, which includes new recordings of the original songs written by Menken and Howard Ashman, as well as three new songs written by Menken and Tim Rice. “Beauty and the Beast” will be released in U.S. theaters on March 17, 2017.
BEAUTY AND THE BEAST trailer: