Haagen-Dazs You Be the Judge

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You Be The Judge: Häagen-Dazs Shakes Up Summer with New Specialty Shakes

A trio of ice cream desserts compete on Facebook to become staple on menu

MINNEAPOLIS, Minn. (June 10, 2011) - Häagen-Dazs Shops, known for its super premium, all-natural ice cream, has announced that it is turning to its 35,000-plus Facebook fan base for help in determining which one of its three new specialty shakes should become a permanent addition to the menu.

Through July, Häagen-Dazs locations nationwide will be testing new specialty shakes such as Cookies & Cream, Caramel Cone and Java Chip and encouraging customers to visit the Häagen-Dazs Shops' Facebook fan page, facebook.com/haagendazsshops to vote on their favorite flavor. The shake that receives the most 'Like' votes will become a permanent staple on the Häagen-Dazs Shops' menu.

"We are shaking things up with some new, delectable treats to cool customers down during the hot summer months," said Dawn Uremovich, president of Häagen-Dazs Shops. "Häagen-Dazs truly values the opinions of our guests and we look forward to seeing what shake hits the biggest homerun with our fans."

Häagen-Dazs Shops uses only the world's purest and finest ingredients to craft innovative frozen desserts that include distinctive, all-natural flavors. The trio of new shakes include:

*    Cookies & Cream Shake - Made with Cookies & Cream ice cream and topped with crushed chocolate cookies and whipped cream.

*    Caramel Cone Shake - Features Caramel Cone ice cream topped with caramel drizzle, waffle cone pieces and whipped cream.

*    Java Chip Shake - Java Chip ice cream hits the spot with hot fudge drizzle and whipped cream.

In addition to its signature irresistible ice cream creations, the internationally recognized brand offers a unique selection of sorbets, frozen yogurts, frozen beverages and a variety of indulgent frozen desserts including Brownies á la Mode Sundae and Dazzler ice cream treats.

To find the nearest Häagen-Dazs Shop, please visit the Shops locator on www.haagendazs.com/shops.

About Häagen-Dazs Shops

The first Häagen-Dazs Shop opened in 1976, giving consumers a new outlet for Häagen-Dazs all-natural super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 250 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products.